How can you add one word to ‘Welcome’ and get a 200% improvement?

The answer: ‘Welcome back’.

People love to be recognised and appreciated for their past custom.  Whether you are in business-to-business, deal with the public, sell on line or face-to-face this recognition and appreciation help customers to feel better about themselves for having chosen to do business with you.  And this will keep them coming back for more.

Words really do count.

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Jurek Leon is a storyteller, speaker and trainer. Subscribe to Jurek's FREE monthly 'Terrific Tips' e-newsletter at Alternatively, email