John Wanamaker, a successful department store owner in the first part of the twentieth century, famously said, “Half the money I spend on advertising is wasted; the trouble is I don't know which half.”

For small businesses and almost any organisation today, that just isn’t good enough. You can’t afford to throw money at advertising and hope it works, and these days you don’t have to.

If you desperately feel the need to spend money on advertising or any form of unplanned promotional activity in 2019 –

  1. Without clearly identifying your target market i.e. the customer types your offer is aimed at attracting;
  2. Without first testing it on a small scale;
  3. Without an offer that helps you identify the results of your campaign;
  4. Without a call to action, here's what I want you to do:

Contact me, Jurek Leon, at Terrific Trading. For half the charge that you would have paid for your adverts or promotional campaign, I will talk you out of it.

The result? You will only waste half as much money as you would have done in the first place. A win-win result for us both, isn’t it?

Alternatively, contact me if you would like to share your promotional plans for 2019. I am happy to be a sounding board for you. There is no charge for this. If we need to set the meter running I will first notify you of the investment and ensure it meets your approval.

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Jurek Leon is a storyteller, speaker and trainer. Subscribe to Jurek's FREE monthly 'Terrific Tips' e-newsletter at Alternatively, email