Jurek Leon

Jurek Leon portrait

Jurek Leon is an Australian based trainer, consultant, storyteller and author of a number of practical books, manuals and e-books on understanding and influencing customers.

His entertaining, energising seminars and workshops are filled with practical tips, ideas and down-to-earth examples on word-of-mouth marketing, motivation, customer focused selling and designing and managing the customer experience.

In 1992 Jurek founded Terrific Trading, a Western Australian based consultancy where he goes by the title of ‘Director of Curiosity’.

Terrific Trading focuses on customer service as a way of assisting organisations to get a better result from their sales and marketing, design and manage the customer experience, foster repeat business and greatly enhance teamwork and motivation.

Australian presentations include seminars for Small Business Centres, regional Chambers of Commerce and numerous industry groups.

Jurek has presented to client groups as diverse as the Institute of Chartered Accountants, the Chamber of Commerce & Industry of WA, the Nursery and Garden Centre Association and the Retirement Village Association and from small businesses to large corporations.

Jurek has assisted with the judging of the Australian Customer Service Awards on two occasions. He has also been a WA judge in the Australian Council of Shopping Centres Awards for Excellence in Marketing on seven occasions and a Gold Plate Awards judge.

Jurek has twice attended the European Conference on Customer Management in London as part of his continuing efforts to search out leading examples and ideas for his clients.

He is author of a number of publications including ‘52 Terrific Tips Guaranteed To Improve Your Selling And Service’ and ‘Terrific Telephone Techniques – the ultimate guide to excellent service over the phone’.

Jurek is an observer of retail trends and has a fascination with what sets the successful retailers apart from the rest. At the same time, as a provider of training services, he is in touch with what is happening on the retail floor on a day to day basis.

Clients include industry associations, major shopping centres, franchise groups and retailers both large and small in metropolitan and regional areas.

Jurek’s international work includes a series of one day workshops on four occasions around the UK for the National Farmers’ Retail and Markets Association (FARMA) and workshops at 12 centres around New Zealand for the NZ Retailers Association.

Jurek is author of the ‘Complete Do-It-Yourself In-Store Retail Sales Training Programme’, ‘52 Terrific Tips For Christmas’, ‘52 Terrific Tips Guaranteed to Improve Your Selling and Service’, ‘Customer Tips for Coffee Shops’, ‘Terrific Telephone Techniques’ and co-author of “Merchandising Made Simple”.

Jurek has twice assisted with the judging for the Australian Customer Service Awards. He has also been a WA judge in the Australian Council of Shopping Centres Awards for Excellence in Marketing on seven occasions, the Young Retail Executive of the Year Award and a Gold Plate Awards judge.

Jurek is known for his practical, down to earth approach, interactive style and the energy and enthusiasm he brings to his presentations.

Australian presentations include workshops in regional centres for tourism and retail businesses, the Caravan Industry Association State and National Conferences, Visitor Centre Association Conferences as well as seminars for Small Business Centres, BECs, regional chambers of commerce and numerous industry groups. He has also presented at the New Zealand Tourism Conference.

Jurek conducted workshops for retail and tourism businesses involved in the Alice Springs 10 month Business Improvement Program in 2013 and 2014  and again in 2017 and 2018 and in Darwin in 2017. He has also conducted successful Positively Influencing Customers projects involving a workshop and one-on-one follow up coaching in Yulara, Tennant Creek, Gove,  Katherine and Darwin.

Between 2016 and 2018 he and his colleague Jan Collins conducted workshops around Western Australia for Visitor Centre managers, staff and volunteers including 56 on-site follow up coaching sessions and reviews with recommendations for improvement. In 2013 and 2014 Jurek developed and presented a ‘Valuing Visitors’ series of workshops for the WA Wheatbelt Commission to assist struggling small towns in WA’s eastern Wheatbelt.

Jurek is author of ‘52 Terrific Tips Guaranteed to Improve Your Selling and Service’, ‘Customer Tips for Coffee Shops’, ‘Terrific Telephone Techniques’, ‘52 Terrific Tips For Christmas’, and the ‘Complete Do-It-Yourself In-Store Retail Sales Training Programme’.

Jurek has twice assisted with the judging for the Australian Customer Service Awards. He has also been a WA judge in the Australian Council of Shopping Centres Awards for Excellence in Marketing on seven occasions, the Young Retail Executive of the Year Award and a Gold Plate Awards judge.