Terrific Blogs

Jurek's Blog - latest entries

  • How to get across a safety message
    I read recently that texting while driving is the equivalent of driving with a blood-alcohol level three times the legal limit. That’s an important message to get across but, no matter how solid or extensive the research, will quoting this statistic influence behaviour? Probably not. How else might you influence behaviour? Well, check out this 40 second video clip – Continue…
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  • The challenge of providing good feelings
    As Zig Ziglar used to say, “Your attitude, not your aptitude, will determine your altitude”. In sharing thoughts on this with a friend, she reminded me of the story about the two travellers. Are you familiar with it? It starts with a Greek philosopher out the front tending to his garden. A passing traveller on the way to the next Continue…
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  • Become the Mother Teresa of your industry
    In a recent article international management coach Donald Cooper encourages readers to “become the Mother Teresa of their industry” by coaching customers on how to carefully choose, wisely buy and more effectively use what you sell. He says, “A few years ago, I convinced our local butcher to ask customers if they want their roast to be rare, medium, or Continue…
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Terrific Retail Insights - latest entries

  • Motivate Your Customers with a Gift Ideas Competition
    Here’s an idea that has proved popular with our retail clients.  I’m sure it can work in your stores too. Create some simple, fun competitions for your customers.  For example, get them to list 5 gifts from your store, one for themselves and 4 for other people they have to buy for. It can be a daily or weekly draw.  Continue…
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  • This Christmas put your team in their customers shoes
    Who do your staff have to buy for this Christmas? Have they even thought about it yet? Get them to share their lists now and send them out shopping. And make sure you do the same! Get this done well before the Christmas rush. Have them help one another out with ideas. Put a chart up out the back where Continue…
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  • Christmas – The November Question
    By now you should be asking the November question, “Have you started your Christmas shopping yet?” Yes, I know that the reaction may well be a groan or a comment like “I don’t even want to think about it”. Great! This allows you to respond with “Sounds like you’ve got some people that are difficult to buy for?” Now, you Continue…
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