Terrific Blogs

Jurek's Blog - latest entries

  • Robert Cialdini’s 6 principles of influence and persuasion
    In a recent post, the first piece of cake and an earlier post, Tactics to help customers remember why they chose you I referred to Robert Cialdini's 6 principles of influence and persuasion. Here they are:   1. Reciprocation We feel obligated to return favours performed for us.   2. Authority We look to experts to show us the way. Continue…
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  • Samurai wisdom
    “When a man throws the spear of insult at your head, move your head! The spear will miss the target, leaving the man empty handed. The spear will be in the wall rather than in you.” Source: Samurai saying quoted in the book ‘Verbal Judo’ by George J Thompson. Visual courtesy of Shutterstock
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  • Dated signage backfires
    Here is another example of wasted advertising spotted by Gary Collins. While waiting at Terminal 3 at Perth airport for my colleague Jan to get off the Jetstar flight from Sydney he couldn’t help but notice an advertisement. It was a large free-standing panel in the middle of the baggage conveyor. Probably looked at by thousands of people each week. Offering Continue…
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Terrific Retail Insights - latest entries

  • The first piece of cake
    I was discussing with a café owner the importance of ensuring that one slice is always removed before his staff place a cake in the display cabinet. He was aware of the difference this makes to orders of cake slices but hadn’t shared this tip with most of his staff. This isn’t something that can be assumed. It should be Continue…
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  • The Psychology of Price Points
    You can learn a lot from observing the pricing strategy of the big retailers, retail travel agents and others with consumable products.  They are forever testing price points and assessing customer reaction. The psychology of this is fascinating.  $4.99 does work better than $5.00. $9.95 or $9.99 will out pull $10.00 every time. $99 will get a better result than Continue…
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  • Retail humour
    After being away on business for a week prior to his wife’s birthday, Tom thought it would be nice to bring her a little gift. "How about some perfume?" he asked the sales assistant at the cosmetics counter. She showed him a bottle costing $50. "That's a bit much," said Tom, so she returned with a smaller bottle for $30. Continue…
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