Terrific Blogs

Jurek's Blog - latest entries

  • So true
    A wise and knowledgeable man held a seminar to teach people how to get rid of sorrows in their life. Many people gathered to hear the wise man’s words. The man entered the room and to start his seminar he told a very funny joke and everyone roared with laughter. After a couple of minutes he told them the same Continue…
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  • Think about it
    Never in the history of "calm down" has anyone calmed down by being told to calm down.   Visual courtesy of Shutterstock
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  • Making informed decisions
    What is the meaning of life? If you’ve read The Hitchhikers Guide to the Galaxy you’ll know the answer to this question is 42. How do you know when you have enough information to make an informed decision? If you read the newsletters of my (excellent) former technology coach, Gihan Perera – who these days describes himself as a ‘futurist’ Continue…
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Terrific Retail Insights - latest entries

  • Spelling out the Benefits Part Five: FABing
    In the Spelling out the Benefits Part Two article a few months ago, I gave examples of how to build a verbal bridge between a feature and the benefit.  I also explained the importance of linking features to benefits to give them believability and said that just because something is categorised as a benefit don’t assume that the customer will Continue…
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  • And the top Christmas commercials for 2018 were…
    When it comes to Christmas I reckon you can’t go past the Brits for excellent commercials. Here’s my pick of the top ones from 2018. Rather than including individual links you will find them all plus a few others I didn’t rate in Brandwatch’s 2018 Christmas Commercials Report. I like a commercial that sells (subtly) as well as entertains. Tesco Continue…
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  • The Question for Ladies
    As we know, a lot of the burden for keeping track of who to buy for, what to buy and doing the searching and buying and wrapping and labelling is done by ladies, especially Mums. It’s exhausting working out what to buy for his family and even his children as well as combined friends.  So, to make these ladies feel Continue…
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