Terrific Blogs

Jurek's Blog - latest entries

  • Words to beware of
    Do you, like me, find it a challenge in your written communications to avoid email marketing spam words that trigger the blockers of junk mail? In this article, brought to my attention by Winston Marsh, you will find a comprehensive list of the most common phrases and words to exclude from your subject lines and the body copy of your Continue…
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  • Being suggestive to the elderly
    A recent post (at the Retail Insights Blog) titled Would you like snail bait with that? included a case study about the benefits of suggestive selling for your customers… and for your profitability. It concluded with an example of an elderly gentleman in a garden centre who wasn’t given advice about how to help his punnets of seedlings to survive Continue…
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  • Never assume
    A young engineer was leaving the office at 5.45 p.m. when he found the CEO standing in front of the shredder with a piece of paper in his hand. “Listen,” said the CEO, “this is a very sensitive and important document, and my secretary is not here. Can you make this thing work?” “Certainly,” said the young engineer. He turned Continue…
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Terrific Retail Insights - latest entries

  • The last Blockbuster store on Earth
    Who killed Blockbuster? Was it Netflix and the rapid advance of technology? Or was there more to it than that? Here is a fascinating in-depth article by reporter – and one time Blockbuster employee – Ben Unglesbee. As he tracks the rapid rise and equally rapid fall of Blockbuster, it makes for a meaningful and useful case study with clear Continue…
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  • What message do your signs give?
    It’s always fascinating to view the world through the customer’s eyes and become aware of how businesses makes us feel. When visiting an attraction, venue, restaurant or store notice the part that the signage plays in your experience. For example, I couldn’t help but smile as my eyes were drawn to the customer friendly sign in the accompanying photo as Continue…
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  • Appreciating the lifetime value of your customers
    Following the Lifetime Value of a Customer blog post, Dean Scott got in touch to share an example which demonstrates the importance of focussing on this important measure. For many years Dean owned a successful newsagency in Subiaco, selling the business last year, and is now the Western Australian General Manager for the Australian Lottery and Newsagents Association. Thanks to Continue…
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