Terrific Blogs

Jurek's Blog - latest entries

  • Young Royals Boost Small Business
    It was terrific to read the story recently about Prince Harry and his recent bride Meghan’s trip to Cardiff and the boost this gave to a local business. Hiut Denim a seven-year old company in Cardigan, Wales employs 16 people and makes 160 pairs of jeans each week. Each pair is signed by the person who sews them.  A decade Continue…
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  • Lessons from a café
    I've used a recent post titled ‘Instead of Advertising’ as a case study with business owners and managers twice in recent months. While it focuses on a restaurant it seems that we can all relate to their predicament in cost effectively attracting more customers, more often to such establishments. In a recent newsletter, Winston Marsh takes this one step further Continue…
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  • Instead of Advertising
    Imagine for a moment that you run a restaurant. You desperately need to get more bums on seats on a regular basis. You’ve got lots of salespeople phoning up offering advertising deals that are at best likely to be marginally effective. What will you decide to spend your precious advertising budget on? Here are some insights from Restaurant Doctor, Bill Continue…
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Terrific Retail Insights - latest entries

  • Spelling out the Benefits Part Two: Creating a verbal bridge
    In the recent Spelling out the Benefits Part One post, I explained that it is best to follow a feature with the statement “What this means to you is…” or “Which means…” This builds a verbal bridge between the feature and the benefit.  Other linking phrases that create this verbal bridge include: What will be particularly helpful for you is… Continue…
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  • Spelling out the benefits that matter to your customers – Part One
    When you know your business and its products and services really well you can easily fall into the trap of assuming that your customers will be just as impressed about them as you are. Don’t assume they will see the value in what you are offering. Spell it out to them in ‘Benefits’ language. To do this you need to Continue…
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  • If you don’t stand for something…
    Be brave and take a gutsy and courageous stand to differentiate your business. In a recent post, Donald Cooper inspires and challenges you to do just that. Over to Donald: My father used to say, “If you don’t stand for something…you’ll fall for anything!”  What do you ‘stand for’ that could differentiate your business, make powerful connections with your target Continue…
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