Spell out your reasons for discounting

If you are going to have a sale always explain simply and clearly why you are doing so.

For example, in the recent Best Video Case Studies post, famous Beechworth Baker, Tom O’Toole could be saying that due to changing technology people have the chance to get the final copies of his DVD case studies at a bargain price… and have copyright permission to transfer them to their PC, laptop or tablet for training purposes.

Mr Toskana humorous signMr Toskana understands this approach to spelling out the reasons for discounting as you will see in this photo.

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Jurek Leon is a storyteller, speaker and trainer. Subscribe to Jurek's FREE monthly 'Terrific Tips' e-newsletter at http://www.terrifictrading.com/terrific-newsletter/. Alternatively, email info@terrifictrading.com.