27 questions answered to help you and your team get the merchandising basics right in your store. This book will help you to make immediate improvements in your store.
Questions addressed include: Attracting Customers; Window Displays; Signage; Layout; Hot Spots; Displays; and Use of Colour and Ticketing.
It includes worksheets for you to use with your sales team in your store.
While some of the information is dated, many of the principles remain the same.