When working with clients on the language they use in proposals, covering letters and emails one of my first tasks is to cut out meaningless words and phrases.
As an example, how often do you see business correspondence concluding with the phrase, “Please don’t hesitate to contact me...”?
It’s one of those hackneyed phrases that should be culled. Replace it with action words such as “Please contact me if you...”
Even better, take control by concluding your correspondence with, “I will phone you at the beginning of the week to ensure that you have received this and are clear about the information covered. In the meantime, if you have any questions please contact me by email on... or phone...”
It’s astonishing how otherwise plain talking people revert to outdated formal business language in written communication with customers. Check your correspondence for meaningless phrases and remove them.
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