A ‘Matrimonial Refund Policy’?

MY Mens Store in Christchurch, New Zealand has a terrific ‘Matrimonial Refund Policy’ which captured my attention.

Given the looks my wife Gwen gives me when I try on something that she thinks is totally inappropriate, I reckon it will strike a chord with many blokes who buy an item of clothing without prior approval.

Owner and Terrific Tips subscriber, Barry Souter says, “We are a retailer who are often asked if we will exchange or refund on merchandise purchased; the answer is a willing YES. Because of a customer’s negative experience we developed our ‘Matrimonial Refund Policy’, which we include in our advertising as well.

“If he/she doesn’t approve of the purchase, they may get a full refund, rather than a store credit.   It works.”

What a great way of getting noticed and giving customers peace of mind.

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Jurek Leon is a storyteller, speaker and trainer. Subscribe to Jurek's FREE monthly 'Terrific Tips' e-newsletter at http://www.terrifictrading.com/terrific-newsletter/. Alternatively, email info@terrifictrading.com.