Many Happy Returns

The use of humour in promotional signage tends to get noticed and as a result when done well can be really effective.

This A-Frame sign placed outside the front of their premises in High Street, Fremantle at the beginning of a new tax year from accounting firm Francis A Jones certainly caught my eye. It’s not a tactic that most of us tend to associate with accountants, which probably makes it even more effective for them.

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Jurek Leon is a storyteller, speaker and trainer. Subscribe to Jurek's FREE monthly 'Terrific Tips' e-newsletter at http://www.terrifictrading.com/terrific-newsletter/. Alternatively, email info@terrifictrading.com.