A little unexpected gets your signage noticed

When the message on your sign is a little unexpected it is far more likely to be noticed and read. Wilson’s boutique brewery in Albany, Western Australia do this well with a sign they have at their counter. It originally said:

‘Parents are held responsible for damage caused by children’.

As you will see in the photo it has been amended to:

‘Children are held responsible for damage caused by parents’.

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Jurek Leon is a storyteller, speaker and trainer. Subscribe to Jurek's FREE monthly 'Terrific Tips' e-newsletter at http://www.terrifictrading.com/terrific-newsletter/. Alternatively, email info@terrifictrading.com.