Is it uncomfortable to talk about?

In an earlier post I mentioned that many of our clients feel their product isn’t easy to talk about or stimulate interest in via social media.

To demonstrate how you can meet this challenge I shared the example of an Australian company that does this well, selling urns for people and for their pets’ ashes.

Winston Marsh shares another example for a product that fills a need but isn’t easy to talk about. This YouTube clip is not a spoof. You can find it on the website of Squatty Potty an amazingly successful US company. Check out the video by clicking on Whats a unicorn got to do with it?

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Jurek Leon is a storyteller, speaker and trainer. Subscribe to Jurek's FREE monthly 'Terrific Tips' e-newsletter at http://www.terrifictrading.com/terrific-newsletter/. Alternatively, email info@terrifictrading.com.