I read recently that texting while driving is the equivalent of driving with a blood-alcohol level three times the legal limit.
That’s an important message to get across but, no matter how solid or extensive the research, will quoting this statistic influence behaviour? Probably not. How else might you influence behaviour?
Well, check out this 40 second video clip – It demonstrates how to quickly gain attention and use this to demonstrate a really powerful message.
Source: Winston Marsh includes and reviews a brief video clip like this in each edition of his twice-monthly newsletter.
Visual courtesy of Shutterstock