Isn't it amazing how good design can be far more effective than 'persuasive' educational campaigns when it comes to influencing behaviour?
Simon te Brinke shared this wonderful example from Norway. Check out the visual and read on.
"In Norway you get a small amount of money for recycling bottles/cans. They're often collected by poor people, homeless etc. A lot of our trash cans have these holders around them so people don't have to search through the trash to collect them"
What’s the lesson from this?
With anything to do with influencing customer behaviour, look to the design elements that make a positive outcome simpler and more natural for prospective customers.