Your sales team must have the ability to handle multiple sales during the busy season and maximise selling opportunities. Their skills should be sharpened well before the onslaught of Christmas shoppers come through your door.
Positive customer relationships are built when floor traffic is manageable. There is far more opportunity to determine needs, trade up and create large multiple sales when there is sufficient time to focus on your customers, ask questions and build a relationship. If you underservice them in these quiet periods customers will avoid your stores when it is busy.
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