One of the big challenges for far too many people in small business is that they are busy, busy, busy generating income and looking after customers but… they aren’t making any money. Not only are they not making a profit, they are not even drawing a reasonable wage.
This is something my colleague Jan Collins and I often talk through with clients to get them focussing on their profitable customer segments. How do you start that process?
Business Performance coach Dawn Russell put’s it clearly and succinctly in an article on why you’re not making money and how that can change. Click on the link to read her explanation.