Greg Canty from Fusion Communications in Cork, Ireland writes:
Past research has shown that at Christmas 60% of purchasing decisions are made within the store – once they come in your door make sure that happens.
The game is won and lost on the sales floor and this is where the staff and managers should be spending their time looking after customers, making sure that the part time staff knows what they are doing, spotting trends and sorting out issues – plenty time for the office work in the New Year!
Make it easy – Shoppers want to maximise their time and minimise their decision making so make it easy for them by bundling and coordinating products, labelling them clearly and having relevant accessories within easy access.
Have a Top 10 or Favourites rail – Display the popular lines prominently making it easy for the customer to purchase with confidence.
Show people what to buy – Create displays with the specific solutions in mind such as party wear, gifts for specific types of people etc
Source: Fusion Blog
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