Check out this virtual fitting room set up in a Topshop store. Click on Virtual fitting room to view a brief video clip as customers stand in front of a screen with the entire store’s merchandise at their disposal. Is this coming to a store near you? Jurek Leon is a storyteller, trainer and coach…
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What your local shopping centre looked like in 1989
Remember denim jackets, excess flannel, and when smoking while strolling through the shopping centre was the norm? For a flashback, check out this project exploring hundreds of photos of malls across America from 1989. http://www.kickstarter.com/projects/rumur/malls-across-america Jurek Leon is a storyteller, trainer and coach who presents courses and addresses seminars on word of mouth marketing, motivation,…
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How fresh is your store?
A LUSH store can break even in as little as three months. Why? Because their customers grow their business for them. Wouldn't that be great? Read this fascinating article about the continued success of Lush in tough times then answer the questions posed by Jeanne Bliss at her blog on the Lessons from Lush. Jurek…
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The sad tale of the boy who called wolf
I have four young grandchildren who are the light of my life. Aged from 3 to 9 they all love coming to Granny and Grandad’s house, playing games, baking in the kitchen, spending hours exhausting us in the swimming pool – “Look at me Grandad” – and being read stores. Yes, I am thrilled that…
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Give customers the confidence to buy now
How often do you hear retailers saying, ‘Christmas is starting later for us every year’? It happened again last year, didn’t it? “No wonder. It’s because there has been a breakdown in trust”, says retail observer Martin Butler author of, ‘The Art of Being Chosen – Secrets of success from the giants of retail’. He…
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Trust your store managers and encourage initiative
Empowerment is a trendy word these days though it’s one I don’t really understand. People are making decisions in their life outside of work all the time. Most of them don’t need to be ‘empowered’ they just need insecure senior managers, HR people and the like to stop disempowering them. In far too many retail…
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A discount with an emotional trigger
“Giving a discount is as old as retail itself. Unquestionably effective, hardly differentiating,” explains Martin Butler in his new book ‘The Art of Being Chosen – Secrets of success from the giants of retail’ So, I loved this discounting idea with a difference from his interview with Bijou Kurien former head of the Watch and…
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Using the Average Sale as a Motivator
Way back in the early 1990’s with her astonishingly successful Expanding the Sale program, renowned Melbourne based retail consultant Hilary Kahn www.feelgoodguide.biz first demonstrated to me the value of displaying an average sale measurement chart for the team showing: a) Average sale figure for this day/week last year. b) Budget figure for this day/week this…
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7 Mistakes Retailers Make
Are you making these mistakes in your business? I have specialised in the world of Retail Sales for over 25 years, and during that time I’ve found that many businesses suffer from these same 7 fundamental mistakes... You don’t track your average sale per customer or your conversion rate and your team have no idea…
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