Category Archives: Terrific Book Reviews

Yes 50 secrets from the science of persuasion

Interested in what science tells us about how to be persuasive? Then invest in Yes! 50 Secrets from the science of persuasion, a wonderful little book by Noah Goldstein, Steve Martin and Robert Cialdini. The authors say that everyone’s ability to persuade others can be enhanced by learning persuasion strategies that have been scientifically proved…
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Inside the Mind of the Shopper

Inside the Mind of the Shopper draws on an amazing second-by-second analysis of millions of shopping trips. It reveals how shoppers actually behave – what they look at, where they go, and how they make buying decisions as they travel through stores. In many of these studies the subjects are wearing specially designed glasses that…
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The Art of Being Chosen – Secrets of success from the giants of retail

Can you imagine the challenge of trying to interview the head honchos of the world’s top retailers? The people at the top of the tree for retail giants including Wal-Mart, Carrefour, Zara, Macy’s, Marks & Spencer, Carphone Warehouse, Sainsburys, Myer, Bunnings, Bakers Delight, The Warehouse, Pak ‘n Save, Pick n Pay, New Clicks and many…
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How to ride a Giraffe

In the last few years UK businesses have suffered horrendously as a result of the international financial crisis. Yet throughout it all UK key cutting and shoe repairs business Timpson, run on the principles of Upside Down Management, has coped superbly. Why has this business lasted so long? How has it managed to keep adapting?…
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Buyology

We need to get inside the brain to understand why people make decisions. That is the author’s premise in ‘Buyology’ and it’s exactly what he has done in experiments with 2,000 subjects from around the globe. Martin Lindstrom’s researchers used MRI scans of brain activity to assess people's reactions to brands and to study how…
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Why She Buys

Gender is the most powerful dominant of how a person views the world and everything in it. It’s stronger than age, income or race. Considering that women make up more than half the population (51 percent), is it even possible to consider them a business category? Yes, it is according to author Bridget Brennan and…
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How to Shop

Have you seen the wonderful UK TV reality show Mary Queen of Shops? Each week retail fashion guru and marketing agency creative director Mary Portas takes an ailing independent UK clothing store and shares with them the tricks she has used to revitalise the big retail players such as Topshop and Harvey Nichols. In a…
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10 great books to boost you and your business in 2009

“What business books would you recommend to help me think more clearly about my business and get ahead of the competition?” I’m often asked versions of this question by seminar attendees and Terrific Tips newsletter readers. My response is to ask, “What are the best books you’ve read that have influenced you in some way?”…
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The 7 Habits of Highly Effective People

HABIT 1 : BE PROACTIVE Your life doesn't just "happen." Whether you know it or not, it is carefully designed by you. The choices, after all, are yours. You choose happiness. you choose sadness. you choose decisiveness. You choose ambivalence. You choose success. You choose failure. You choose courage. You choose fear. Just remember that…
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