Category Archives: Terrific Book Reviews

Solving the People Puzzle – Book Review

“I’ve had enough of continually pushing people to get off their butts and sell; get off their butts and be proactive about servicing their clients; get off their butts and do things without me having to nag them to do it all of the time.... Why does it have to be this hard?” Ever heard…
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Neuromarketing: Understanding the Buy Buttons in Your Customer’s Brain

Ever wonder how the human brain works when making purchasing decisions? ‘Neuromarketing: Understanding the Buy Buttons in Your Customer's Brain’ by Patrick Renvoise and Christophe Morin is a useful resource about why people buy things and how their brain works when they make buying decisions. It is also a sales guide to assist you to…
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10 books to help you make a difference in 2011

To help you make a difference in your work life in 2011 I’ve prepared for you a list of the 10 top books I’ve read in the last couple of years. Select at least one book from this list and read it over the next couple of months. Too busy? How about half an hour…
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How Customers Think – Essential insights into the mind of the market

The vast majority of the thinking that drives what we and our customers do happens at an unconscious level. That was the key message I got from the highly respected Prof Gerald Zaltman, at the European Conference on Customer Management. It led me to delve into his groundbreaking book, ‘How Customers Think – Essential insights…
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The Ultimate Question – driving good profits and true growth

Traditional satisfaction surveys simply don't work; they don't measure what companies really need to know. In The Ultimate Question – driving good profits and true growth loyalty expert Fred Reichheld introduces a simple measurement tool, Net Promoter Score (NPS) that can focus all elements of an organisation on improving every customer's experience. The process is…
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Upside Down Management

I’ve included here for you some quotes to ponder from John Timpson’s terrific book ‘The Complete Guide To Upside Down Management’ “Whenever I visit one of my shops and find something wrong I think it’s great. Every blemish gives us a chance to improve. If we know we have faults, there is a chance we…
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The Buying Brain – Secrets for selling to the subconscious mind

This book delves into the most recent insights on neuroscience and how it affects the factors that stimulate people to pay more attention to one message rather than the countless others they are being bombarded with and to buy a certain product or service rather than the many alternatives being touted to them. The title…
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25 Ideas to Motivate and Incentivise Your Staff

Doing a job well yourself is one thing; persuading and motivating others to do it well is the real challenge. Using his years of experience, Max Hitchins has written this e-book to give you ideas to develop your own format so you can effectively persuade and motivate your team to help you run your business.…
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Great Brand Stories: Innocent – Building a brand from nothing but fruit

Innocent drinks is a wonderful UK success story. From their beginnings in 1999, they have become the fastest growing company in the UK’s food and drink industry. They are a well recognised brand associated with fun and health... and a healthy way of doing business. Somewhat similar to the more recent Nudie brand in Australia.…
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Drive – The Surprising Truth About What Motivates Us

Most of us have been led to believe that the best way to motivate ourselves and others is with external rewards like money—the carrot-and-stick approach. That’s a mistake according to Daniel Pink. In his new book ‘Drive – The Surprising Truth About Motivation’ he will raise your awareness to other motivational drivers and the way…
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