Category Archives: Terrific Book Reviews

Retailing is a University

Published in 2007, ‘Retail is a University’ is based on insightful interviews, delving into the success factors and philosophies behind ten leading Australian and New Zealand retailers. The retailers are – • Lesley and Roger Gillespie, Bakers Delight (known as COBS in North America) • Bernie Brooks, Myer Department Stores. • Janine Alice, Boost Juice.…
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Call of the Mall

Paco Underhill, author of the wonderful book ‘Why We Buy. The Science of Shopping’ has followed this up with a review of the shopping experience in America’s Malls. ‘Call Of The Mall’ examines how Americans use the mall (shopping centre), what it means, why it works when it does and why it often doesn’t work…
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Solving the People Puzzle – Book Review

“I’ve had enough of continually pushing people to get off their butts and sell; get off their butts and be proactive about servicing their clients; get off their butts and do things without me having to nag them to do it all of the time.... Why does it have to be this hard?” Ever heard…
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Neuromarketing: Understanding the Buy Buttons in Your Customer’s Brain

Ever wonder how the human brain works when making purchasing decisions? ‘Neuromarketing: Understanding the Buy Buttons in Your Customer's Brain’ by Patrick Renvoise and Christophe Morin is a useful resource about why people buy things and how their brain works when they make buying decisions. It is also a sales guide to assist you to…
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10 books to help you make a difference in 2011

To help you make a difference in your work life in 2011 I’ve prepared for you a list of the 10 top books I’ve read in the last couple of years. Select at least one book from this list and read it over the next couple of months. Too busy? How about half an hour…
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How Customers Think – Essential insights into the mind of the market

The vast majority of the thinking that drives what we and our customers do happens at an unconscious level. That was the key message I got from the highly respected Prof Gerald Zaltman, at the European Conference on Customer Management. It led me to delve into his groundbreaking book, ‘How Customers Think – Essential insights…
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The Ultimate Question – driving good profits and true growth

Traditional satisfaction surveys simply don't work; they don't measure what companies really need to know. In The Ultimate Question – driving good profits and true growth loyalty expert Fred Reichheld introduces a simple measurement tool, Net Promoter Score (NPS) that can focus all elements of an organisation on improving every customer's experience. The process is…
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Upside Down Management

I’ve included here for you some quotes to ponder from John Timpson’s terrific book ‘The Complete Guide To Upside Down Management’ “Whenever I visit one of my shops and find something wrong I think it’s great. Every blemish gives us a chance to improve. If we know we have faults, there is a chance we…
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The Buying Brain – Secrets for selling to the subconscious mind

This book delves into the most recent insights on neuroscience and how it affects the factors that stimulate people to pay more attention to one message rather than the countless others they are being bombarded with and to buy a certain product or service rather than the many alternatives being touted to them. The title…
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25 Ideas to Motivate and Incentivise Your Staff

Doing a job well yourself is one thing; persuading and motivating others to do it well is the real challenge. Using his years of experience, Max Hitchins has written this e-book to give you ideas to develop your own format so you can effectively persuade and motivate your team to help you run your business.…
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