Category Archives: Terrific Book Reviews

Selling to Crazy-Busy Customers

Jill Konrath’s Business-to-Business (B2B) sales book, ‘SNAP Selling: Speed up sales and win more business with today’s frazzled customers’ is a valuable resource and guidebook to help you win sales from crazy-busy clients. Many of the points this American author makes fit with the advice we give to our clients in Australia, New Zealand and…
Read more

Stop Stealing Dreams

If you have concerns or strong views about our children’s education then click on http://www.squidoo.com/stop-stealing-dreams At this site, Seth Godin asks the question, “What is school for?” and in his usual provocative style he makes you think... differently. He says: “The economy has changed yet school hasn't. School was invented to create a constant stream of…
Read more

The Other 90 percent

Rather like Richard Koch’s ‘The 80/20 Principle’, ‘The Other 90% - How to unlock your vast untapped potential for leadership and life’ by Robert K Cooper is a book well worth rereading every couple of years. It will remind you of things you should be investing your time on, things you should be spending less…
Read more

Braininfluence

‘Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing’ is a practical guide to how the brain works and how that relates to everyday marketing ideas. Neuromarketing studies the way the brain responds to various cognitive and sensory marketing stimuli. Analysts use this to measure people’s preferences, what customers react to and why they…
Read more

People don’t buy what you sell – they buy what you stand for

Not another book on branding, I thought, as I flipped open the pages of ‘People don't buy what you sell - they buy what you stand for’ a book by Martin Butler, former CEO of one of London's leading retail advertising and marketing agencies and renowned retail observer. But at the same time I was…
Read more

Retailing is a University

Published in 2007, ‘Retail is a University’ is based on insightful interviews, delving into the success factors and philosophies behind ten leading Australian and New Zealand retailers. The retailers are – • Lesley and Roger Gillespie, Bakers Delight (known as COBS in North America) • Bernie Brooks, Myer Department Stores. • Janine Alice, Boost Juice.…
Read more

All Marketers Are Liars

Seth Godin is the author of such best sellers as ‘Permission Marketing’, ‘Purple Cow’ and ‘Unleashing the Idea Virus’. I love his lively writing style and fascinating ideas but one book I’ve put off reading until now is ‘All Marketers Are Liars’. The sub-title gives a far clearer message of what this book is about…
Read more

Call of the Mall

Paco Underhill, author of the wonderful book ‘Why We Buy. The Science of Shopping’ has followed this up with a review of the shopping experience in America’s Malls. ‘Call Of The Mall’ examines how Americans use the mall (shopping centre), what it means, why it works when it does and why it often doesn’t work…
Read more

Solving the People Puzzle – Book Review

“I’ve had enough of continually pushing people to get off their butts and sell; get off their butts and be proactive about servicing their clients; get off their butts and do things without me having to nag them to do it all of the time.... Why does it have to be this hard?” Ever heard…
Read more

Neuromarketing: Understanding the Buy Buttons in Your Customer’s Brain

Ever wonder how the human brain works when making purchasing decisions? ‘Neuromarketing: Understanding the Buy Buttons in Your Customer's Brain’ by Patrick Renvoise and Christophe Morin is a useful resource about why people buy things and how their brain works when they make buying decisions. It is also a sales guide to assist you to…
Read more