Category Archives: Terrific Book Reviews

Zappos.com powered by service

Having heard a number of inspiring stories about Zappos over the years, I bought the book, ‘Delivering Happiness – A path to profits, passion and purpose’ to learn more about their incredible story. I struggled to get through the first half of the book. In Tony Hsieh, the CEO and co-founder, I couldn’t relate to…
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The Intuitive Customer

This book gives you a better grasp of why customers do things even when they don’t know themselves. It also helps in getting a better understanding of how customer behaviour is affected by the subconscious. And importantly it gives the reader advice on how to turn this understanding into action. I first read ‘The Intuitive…
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Selling to Crazy-Busy Customers

Jill Konrath’s Business-to-Business (B2B) sales book, ‘SNAP Selling: Speed up sales and win more business with today’s frazzled customers’ is a valuable resource and guidebook to help you win sales from crazy-busy clients. Many of the points this American author makes fit with the advice we give to our clients in Australia, New Zealand and…
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Stop Stealing Dreams

If you have concerns or strong views about our children’s education then click on http://www.squidoo.com/stop-stealing-dreams At this site, Seth Godin asks the question, “What is school for?” and in his usual provocative style he makes you think... differently. He says: “The economy has changed yet school hasn't. School was invented to create a constant stream of…
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The Other 90 percent

Rather like Richard Koch’s ‘The 80/20 Principle’, ‘The Other 90% - How to unlock your vast untapped potential for leadership and life’ by Robert K Cooper is a book well worth rereading every couple of years. It will remind you of things you should be investing your time on, things you should be spending less…
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Braininfluence

‘Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing’ is a practical guide to how the brain works and how that relates to everyday marketing ideas. Neuromarketing studies the way the brain responds to various cognitive and sensory marketing stimuli. Analysts use this to measure people’s preferences, what customers react to and why they…
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People don’t buy what you sell – they buy what you stand for

Not another book on branding, I thought, as I flipped open the pages of ‘People don't buy what you sell - they buy what you stand for’ a book by Martin Butler, former CEO of one of London's leading retail advertising and marketing agencies and renowned retail observer. But at the same time I was…
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Retailing is a University

Published in 2007, ‘Retail is a University’ is based on insightful interviews, delving into the success factors and philosophies behind ten leading Australian and New Zealand retailers. The retailers are – • Lesley and Roger Gillespie, Bakers Delight (known as COBS in North America) • Bernie Brooks, Myer Department Stores. • Janine Alice, Boost Juice.…
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All Marketers Are Liars

Seth Godin is the author of such best sellers as ‘Permission Marketing’, ‘Purple Cow’ and ‘Unleashing the Idea Virus’. I love his lively writing style and fascinating ideas but one book I’ve put off reading until now is ‘All Marketers Are Liars’. The sub-title gives a far clearer message of what this book is about…
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Call of the Mall

Paco Underhill, author of the wonderful book ‘Why We Buy. The Science of Shopping’ has followed this up with a review of the shopping experience in America’s Malls. ‘Call Of The Mall’ examines how Americans use the mall (shopping centre), what it means, why it works when it does and why it often doesn’t work…
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