Category Archives: Terrific Book Reviews

The Effortless Experience

Why are customers much quicker to punish companies for bad service than to reward them for good service? It’s this mystery that authors Matthew Dixon, Nick Toman and Rick Delisi set out to solve in their book, ‘The Effortless Experience’. The authors analyse extensive research to determine which elements of the customers’ interaction with companies…
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Design a Good Life

Mario Calanna is a well-known Cairns pharmacist and founder of Calanna Wholehealth Pharmacy Group with 11 pharmacies in north and south-east Queensland employing more than 150 staff. Mario’s autobiography, ‘Design a Good Life’ outlines his personal philosophy and includes valuable advice on how to be the best version of yourself. For example: “Ultimately we get…
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Zappos.com powered by service

Having heard a number of inspiring stories about Zappos over the years, I bought the book, ‘Delivering Happiness – A path to profits, passion and purpose’ to learn more about their incredible story. I struggled to get through the first half of the book. In Tony Hsieh, the CEO and co-founder, I couldn’t relate to…
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The Intuitive Customer

This book gives you a better grasp of why customers do things even when they don’t know themselves. It also helps in getting a better understanding of how customer behaviour is affected by the subconscious. And importantly it gives the reader advice on how to turn this understanding into action. I first read ‘The Intuitive…
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Selling to Crazy-Busy Customers

Jill Konrath’s Business-to-Business (B2B) sales book, ‘SNAP Selling: Speed up sales and win more business with today’s frazzled customers’ is a valuable resource and guidebook to help you win sales from crazy-busy clients. Many of the points this American author makes fit with the advice we give to our clients in Australia, New Zealand and…
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Stop Stealing Dreams

If you have concerns or strong views about our children’s education then click on http://www.squidoo.com/stop-stealing-dreams At this site, Seth Godin asks the question, “What is school for?” and in his usual provocative style he makes you think... differently. He says: “The economy has changed yet school hasn't. School was invented to create a constant stream of…
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The Other 90 percent

Rather like Richard Koch’s ‘The 80/20 Principle’, ‘The Other 90% - How to unlock your vast untapped potential for leadership and life’ by Robert K Cooper is a book well worth rereading every couple of years. It will remind you of things you should be investing your time on, things you should be spending less…
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Braininfluence

‘Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing’ is a practical guide to how the brain works and how that relates to everyday marketing ideas. Neuromarketing studies the way the brain responds to various cognitive and sensory marketing stimuli. Analysts use this to measure people’s preferences, what customers react to and why they…
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All Marketers Are Liars

Seth Godin is the author of such best sellers as ‘Permission Marketing’, ‘Purple Cow’ and ‘Unleashing the Idea Virus’. I love his lively writing style and fascinating ideas but one book I’ve put off reading until now is ‘All Marketers Are Liars’. The sub-title gives a far clearer message of what this book is about…
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People don’t buy what you sell – they buy what you stand for

Not another book on branding, I thought, as I flipped open the pages of ‘People don't buy what you sell - they buy what you stand for’ a book by Martin Butler, former CEO of one of London's leading retail advertising and marketing agencies and renowned retail observer. But at the same time I was…
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