Category Archives: Jurek’s Blog

Selling By Not Selling

Selling By Not Selling Jurek Leon - Monday, March 17, 2008 by Jurek Leon Jim Penman. You may not know the name but, if you live in Australia or New Zealand, you will most likely recognise ‘the face that launched a thousand trailers’. In 20 years Jim Penman has gone from cutting lawns and trimming…
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Men and Christmas

Men and Christmas Jurek Leon - Monday, March 17, 2008 This cartoon, by Dean Alston, appears in my new '52 Terrific Tips for Christmas Workbook'.  Dealing with the male shopper at Christmas is one of the 52 topics covered in this great e-book.  Click here to find out more ..... This cartoon is reproduced with…
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The Science Of Shopping

The Science Of Shopping Jurek Leon - Monday, March 17, 2008 by Jurek Leon Have you ever been so absorbed in a book that you just couldn’t put it down?  And have you ever kept interrupting your partner saying “Listen to this” and read out aloud yet another extract (till they leave the room or…
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Lessons From Inspirational Businesses In Rural Australia

Lessons From Inspirational Businesses In Rural Australia Jurek Leon - Monday, March 17, 2008 By Jurek Leon I’ve just been reading “Good Enough Never Is” an inspirational new book about rural business success. Written by Peter Kenyon, it comprises 20 case studies of ordinary rural people who dared to be different and have become out-of-the-ordinary…
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Lexus and Word-Of-Mouth

Lexus and Word-Of-Mouth Jurek Leon - Monday, March 17, 2008 by Jurek Leon This article, from the ECustomerServiceWorld UK newsletter, www.ecsw.com, raises the question - What are you and your team doing that's extraordinary enough to get people telling stories about your organisation? "A man was trying out a Mercedes and a Lexus from two…
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Word Of Mouth Marketing (Part One)

Word Of Mouth Marketing (Part One) Jurek Leon - Monday, March 17, 2008 by Jurek Leon “My business wouldn’t be where it is today if it wasn’t for word of mouth.” Most people agree with this comment. Typically, depending on the industry or profession, people estimate that between 30% and 80% of their new business…
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The StALE Way to Success

The StALE Way to Success Jurek Leon - Monday, March 17, 2008 by Jurek Leon Big, lazy and sale. What do these three words have in common? Sales seem to be the only technique our mega-big retailers can think of – no, change that – can do (why waste time thinking!) to get more than…
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Silence is not golden

Silence is not golden Jurek Leon - Monday, March 17, 2008 by Jurek Leon Good service is not enough.  These days it’s an essential prerequisite to ongoing success but by itself it is unlikely to get you the result that you deserve.  Let me take you on a wine tasting trip to do some consumer…
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How To Stimulate Word Of Mouth (Part Two)

How To Stimulate Word Of Mouth (Part Two) Jurek Leon - Sunday, March 16, 2008 by Jurek Leon If you want to get good word of mouth you have to give people something to talk about. This is something we love to work on with our clients in workshops and seminars to help them spread…
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Word Of Mouth Marketing Examples (Part Three)

Word Of Mouth Marketing Examples (Part Three) Jurek Leon - Saturday, March 15, 2008 by Jurek Leon In Part Three of this word of mouth marketing series of articles I’ve included some down to earth examples of techniques used by ordinary businesses to get extraordinary results. Use local media to talk up your eventsThe UK…
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