Category Archives: Jurek’s Blog

The StALE Way to Success

The StALE Way to Success Jurek Leon - Monday, March 17, 2008 by Jurek Leon Big, lazy and sale. What do these three words have in common? Sales seem to be the only technique our mega-big retailers can think of – no, change that – can do (why waste time thinking!) to get more than…
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Silence is not golden

Silence is not golden Jurek Leon - Monday, March 17, 2008 by Jurek Leon Good service is not enough.  These days it’s an essential prerequisite to ongoing success but by itself it is unlikely to get you the result that you deserve.  Let me take you on a wine tasting trip to do some consumer…
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How To Stimulate Word Of Mouth (Part Two)

How To Stimulate Word Of Mouth (Part Two) Jurek Leon - Sunday, March 16, 2008 by Jurek Leon If you want to get good word of mouth you have to give people something to talk about. This is something we love to work on with our clients in workshops and seminars to help them spread…
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Word Of Mouth Marketing Examples (Part Three)

Word Of Mouth Marketing Examples (Part Three) Jurek Leon - Saturday, March 15, 2008 by Jurek Leon In Part Three of this word of mouth marketing series of articles I’ve included some down to earth examples of techniques used by ordinary businesses to get extraordinary results. Use local media to talk up your eventsThe UK…
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Word of Mouth Ideas (Part Four)

Word of Mouth Ideas (Part Four) Jurek Leon - Friday, March 14, 2008 by Jurek Leon Ask And Ye Shall ReceiveThere are three key reasons that happy customers don’t regularly spread positive word of mouth about businesses. They get caught up in other things and just don’t think to mention it.Related to this, no-one specifically…
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Christmas Snippets

Christmas Snippets Jurek Leon - Tuesday, March 04, 2008 by Jurek Leon Make this year a ‘Ho, Ho, Ho’ rather than a ‘Ho Hum’ event.  Here are a few snippets from Jurek Leon’s new e-book ‘The 52 Terrific Tips For Christmas Workbook’ to get you started. Focus on your teamChristmas can be an extremely stressful…
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A coffee mug does more than just hold coffee

A coffee mug does more than just hold coffee Jurek Leon - Tuesday, March 04, 2008 by Jurek Leon In his book ‘Seducing the Vigilante Customer - 101 winning strategies to attract and retain happy customers and healthy profits’ author Graham Harvey includes some great tips and observations to help you impress and retain your…
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Bindoon Bakery Case Study

Bindoon Bakery Case Study Jurek Leon - Tuesday, March 04, 2008 by Jurek Leon Early in April I was at Bindoon Bakery to take part in filming for Channel 9s ‘Business Success’ program which is shown each Sunday from 8.30am to 9.00am.  Each week the ‘Business Success’ team showcase a different business that is brave…
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Dealing With Price Shoppers Over The Phone

Dealing With Price Shoppers Over The Phone Jurek Leon - Tuesday, March 04, 2008 by Jurek Leon Many people dread, even despise people who phone up and ask for the price of a product or service.  They feel that they are being used and believe that their chances of getting anywhere with the customer are…
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