Category Archives: Jurek’s Blog

Attract Attention For Your Website and Business

Attract Attention For Your Website and Business Jurek Leon - Wednesday, February 24, 2010 By Terry L. Brock We’re swamped with way too much information today. I’m not talking the junk, but really good stuff that we’ve asked to receive at some point in the past. Your customers are overwhelmed with information that they want,…
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How to Shop

How to Shop Jurek Leon - Wednesday, February 10, 2010 Have you seen the wonderful UK TV reality show Mary Queen of Shops?  Each week retail fashion guru and marketing agency creative director Mary Portas takes an ailing independent UK clothing store and shares with them the tricks she has used to revitalise the big…
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Next time you’re in Bellagio!

Next time you're in Bellagio! Jurek Leon - Tuesday, December 08, 2009 Your fellow readers are very kind in sharing their observations and experiences when they feel there is a lesson we can all benefit from.  This one though is just too cruel!  It begins “I was in Bellagio on Lake Como recently....”  Having experienced…
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Your customers are suffering from choice fatigue

Your customers are suffering from choice fatigue Jurek Leon - Sunday, August 02, 2009 Today’s consumers are contradictory. What they say they want often isn’t what they really want. For example, customers often say they want more choice and control. In reality, they feel overloaded with too many choices. Offering your customers more choice won’t…
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Mobile phone shopping for the over-50s

Mobile phone shopping for the over-50s Jurek Leon - Sunday, August 02, 2009 I went shopping with my wife Gwen recently for new mobile phones. Gwen had dropped hers a couple of times and was concerned about problems with the SIM card.  She’s had the phone for quite a few years. I’ve been meaning to…
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The customer in your store is more important than any task

The customer in your store is more important than any task Jurek Leon - Friday, June 05, 2009 This is a real customer example that I noticed in a DMS Retail newsletter www.dmsretail.com.  Sadly, it is not an unusual example.  I’m sure you will hear similar stories from your friends and relatives.  Let’s examine it…
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Customer communication in tough times

Customer communication in tough times Jurek Leon - Friday, April 17, 2009 What message are you giving to potential customers, past customers – to get them to come back and to talk about you to their friends – and your employees? My heart was lifted when I came across two recent examples of how fellow…
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Substitute

Substitute Jurek Leon - Friday, April 17, 2009 Roger Daltrey sang it (who?) but many salespeople still don’t get it. Substitute selling involves suggesting an alternative product in place of something the customer has asked for which isn’t available.  It’s about being interested in the customer’s needs and then using your product knowledge to find…
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Mobile Phone Frustrations on Public Transport

Mobile Phone Frustrations on Public Transport Jurek Leon - Monday, February 02, 2009 by Jurek Leon 1. Should talking on mobile phones be banned while on public transport? A small percentage of people are totally inconsiderate. You just have to see them at the counter in a shop or cafe talking on the phone while some…
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Dealing effectively with gloomy customer comments

Dealing effectively with gloomy customer comments Jurek Leon - Monday, February 02, 2009 by Jurek Leon Negative comments from customers are not necessarily aimed at you or your business.  Much of the time it is often the more general gloomy comments that we get over the phone and face-to-face. This can range from negative comments…
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