Category Archives: Jurek’s Blog

Word Of Mouth Marketing (Part One)

Word Of Mouth Marketing (Part One) Jurek Leon - Monday, March 17, 2008 by Jurek Leon “My business wouldn’t be where it is today if it wasn’t for word of mouth.” Most people agree with this comment. Typically, depending on the industry or profession, people estimate that between 30% and 80% of their new business…
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The StALE Way to Success

The StALE Way to Success Jurek Leon - Monday, March 17, 2008 by Jurek Leon Big, lazy and sale. What do these three words have in common? Sales seem to be the only technique our mega-big retailers can think of – no, change that – can do (why waste time thinking!) to get more than…
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Silence is not golden

Silence is not golden Jurek Leon - Monday, March 17, 2008 by Jurek Leon Good service is not enough.  These days it’s an essential prerequisite to ongoing success but by itself it is unlikely to get you the result that you deserve.  Let me take you on a wine tasting trip to do some consumer…
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Name Badges

Name Badges Jurek Leon - Monday, March 17, 2008 by Jurek Leon There are two questions I am often asked about name badges, one by managers and the other by staff. Managers ask: How do I get my staff to wear their name badges?Staff ask: Why do we have to wear name badges? Should staff…
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Men and Christmas

Men and Christmas Jurek Leon - Monday, March 17, 2008 This cartoon, by Dean Alston, appears in my new '52 Terrific Tips for Christmas Workbook'.  Dealing with the male shopper at Christmas is one of the 52 topics covered in this great e-book.  Click here to find out more ..... This cartoon is reproduced with…
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How To Stimulate Word Of Mouth (Part Two)

How To Stimulate Word Of Mouth (Part Two) Jurek Leon - Sunday, March 16, 2008 by Jurek Leon If you want to get good word of mouth you have to give people something to talk about. This is something we love to work on with our clients in workshops and seminars to help them spread…
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Word Of Mouth Marketing Examples (Part Three)

Word Of Mouth Marketing Examples (Part Three) Jurek Leon - Saturday, March 15, 2008 by Jurek Leon In Part Three of this word of mouth marketing series of articles I’ve included some down to earth examples of techniques used by ordinary businesses to get extraordinary results. Use local media to talk up your eventsThe UK…
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Word of Mouth Ideas (Part Four)

Word of Mouth Ideas (Part Four) Jurek Leon - Friday, March 14, 2008 by Jurek Leon Ask And Ye Shall ReceiveThere are three key reasons that happy customers don’t regularly spread positive word of mouth about businesses. They get caught up in other things and just don’t think to mention it.Related to this, no-one specifically…
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Christmas Snippets

Christmas Snippets Jurek Leon - Tuesday, March 04, 2008 by Jurek Leon Make this year a ‘Ho, Ho, Ho’ rather than a ‘Ho Hum’ event.  Here are a few snippets from Jurek Leon’s new e-book ‘The 52 Terrific Tips For Christmas Workbook’ to get you started. Focus on your teamChristmas can be an extremely stressful…
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