Category Archives: Jurek’s Blog

Seek out opposing views before acting on your ideas

I was interested to read this observation from Steve Simpson in his Cultural Intelligence newsletter: “You’ll be pleased to know that there is hard evidence to support the fact that we ought to seek out different views. “In a study by McKinsey, it was discovered that in cases where decisions turned out badly, only 25%…
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Think strawberries

One of our specialities at Terrific Trading is  Selling for Non-Salespeople 2018. In other words selling for people who see themselves as service providers, technicians or professionals, people who help their customers – people who often find the whole idea of selling distasteful. We know that equipping them with selling skills won’t in any way…
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Get back what you give a thousandfold

Judging from the responses to the story of the Greek philosopher tending his garden it struck a chord with more than a few readers of this blog and our Terrific Tips enewsletter. Here is a wonderful Japanese folktale along similar lines that community consultant Peter Kenyon shared in his excellent newsletter. Long ago in a…
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THINKING OF ADVERTISING?

John Wanamaker, a successful department store owner in the first part of the twentieth century, famously said, “Half the money I spend on advertising is wasted; the trouble is I don't know which half.” For small businesses and almost any organisation today, that just isn’t good enough. You can’t afford to throw money at advertising…
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Lessons from the law

In a stunningly insightful article aimed at law firms and other professional practices in the UK, Jonathan Winchester paints a picture that we would all do well to learn from. He says, “Firms really need to understand that those raising the customer experience bar sit outside their sector and that is the place to look…
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Does this describe where you work?

This was a guests’ comment after visiting a restaurant: “From the time I arrive until the moment I leave, I feel that everyone in the place is grateful that I came in ... and that it matters to them what sort of experience I have.”  Is this typically what customers would say after visiting your…
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Signage saves lives

Farmer Jacques once lived on a quiet rural highway, but as time went by, the traffic slowly built up and eventually got so heavy and so fast that his free range chickens were being run over, at a rate of three to six a week. So Farmer Jacques called the local police station to complain, "You've got…
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Multitasking

According to MIT neuroscientist Earl Miller, one of the world’s experts on divided attention, there is no such thing as multitasking – we simply can't focus on more than one thing at a time. What we can do is shift our focus from one thing to the next with astonishing speed. Says Miller, "Switching from…
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How to get across a safety message

I read recently that texting while driving is the equivalent of driving with a blood-alcohol level three times the legal limit. That’s an important message to get across but, no matter how solid or extensive the research, will quoting this statistic influence behaviour? Probably not. How else might you influence behaviour? Well, check out this…
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The challenge of providing good feelings

As Zig Ziglar used to say, “Your attitude, not your aptitude, will determine your altitude”. In sharing thoughts on this with a friend, she reminded me of the story about the two travellers. Are you familiar with it? It starts with a Greek philosopher out the front tending to his garden. A passing traveller on…
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