Category Archives: Jurek’s Blog

Getting Attention – Read the Sign

If you can get people to pause and give you their attention then you and your business have more chance of being noticed and frequented. That’s what this regularly changed A-Frame signboard does for the Nook Neighbourhood Cafe in Stockport, England with the wording: “Something witty and thought provoking. That’s what the boss asked me…
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A lesson for my granddaughter

Earlier this year one of my granddaughters who is in Year 7 at school, was talking about a boy in her year that she said was a bit weird and was teased by some of her class mates. It turns out that he is far smaller than the other children, a midget, and has trouble…
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Travel is educational but…

I wrote in an earlier post that Travel is Educational and explained about the green tree frog peeking out of the loo in my room in Kununurra and the unusually large gecko lizards scuttling around the bathroom ceiling when I put the light on at night. That’s got nothing on what Jan might experience in…
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Involving customers with causes

Returning to the topic of donations, while in England recently I was impressed with the set up on the counter of a Costa coffee shop. They had two lemons floating in a bowl of water. To keep you occupied while you wait there was a sign saying ‘Balance 20p on a lemon and win yourself…
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Lessons from Richard Goyder

In one of his final speeches as Chief Executive of the $47 billion conglomerate Wesfarmers, I was interested to hear Richard Goyder share these personal insights: I’ve always been pretty religious about putting thinking time in my diary. It can be hard. I’ve often done my best thinking walking, running or exercising. But allowing yourself…
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Dealing with requests for donations and sponsorship – Part Two

In a recent post I went through some ways of dealing with the seemingly endless requests for donations and sponsorship that businesses in small towns and other communities tend to get from school support groups, sporting clubs, charities and community groups. One business that handles this well is Grill’d healthy burgers. While they have around…
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Difficulties of dealing with requests for donations and sponsorship

A real challenge for businesses in small towns and other communities is the seemingly endless number of requests for donations and sponsorship from school support groups, sporting clubs, charities and community groups. Especially when your business is doing it tough and further donations mean more financial stress for you and your family. It is particularly…
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Your last contact counts for a lot

If I send you an email and you don’t answer it, this last contact has an undue influence on my perception of you, your brand and your business. On the other hand, if you handle this most recent contact well, my perception of you, your brand and your business will be far higher. Yes, first…
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Customer focussed design

The Red Ochre Grill at the Aurora Hotel in Alice Springs has something I’ve never seen before at any other restaurant. Chairs that are designed to make it easy for guests to hang their bag or handbag. As you will see from the photograph it’s a really simple, yet surprisingly practical design. I do hope…
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