Category Archives: Jurek’s Blog

How do you listen to your employees?

Do you use the time when you are ‘listening’ to your employees to formulate a response or work out how to correct their view? Many managers, who are good at listening to customers and suppliers, are poor listeners to their staff – often cutting in before they finish and failing to take the time to…
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Angie Clucas – A lesson in rising above life’s challenges

I have the privilege of working with some amazing people in my role. It seems that the ones who strive to develop a consistently superb experience for their customers are more open to learning and to finding ways to overcome difficulties. One such person is Angie Clucas, manager of Darwin’s Aviation Museum. Angie is part…
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What is the oldest award you’ve seen displayed recently?

My colleague Jan has suggested a worldwide challenge for our readers… and that of course includes you. Have you seen a promotion, an advertisement, a website promotion or a sign recently with an older award than 1999 being promoted? If so, let us know and ideally send a visual that we can include in a…
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When not to promote your awards

When you win an award, promote it in every way possible. How? With a news release to local media or trade media, at your website, in social media, as part of your email signature, everywhere you can. Why? Because… It makes your customers, suppliers and contractors feel good about themselves for being smart enough to…
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Read this Sign carefully

‘Buy One Get One FREE’ is one of the most effective promotional offers you can use. Interestingly, it outpulls ‘50% off’ almost every time even though both offer exactly the same. The only exception being if you couldn’t use two of the product or service. The sign in this visual uses the psychology to get…
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Try this because what you think about matters

A study done by Positive Psychology reported in Peter Rowe’s Profitune newsletter shows the benefits of training your mind to focus on the positives. A group of adults aged 35-54 were given a nightly task of writing down three things that went well for them that day, including an explanation of why. The following three…
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Shape up or ship out

So often businesses fail to capitalise on the opportunities created by events in their community and in doing so leave customers and prospective customers underwhelmed. I was reminded of this when reading an excellent article ‘Ship day or sh*t day?’ in Smart Company’s newsletter.  The author, international retail consultant Kevin Moore was discussing the failure…
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Are you a stickler for standards?

What’s the difference between OK and excellent? How do your team members and your customers decide? What part do standards and procedures play in influencing how suppliers and customers judge your business? These are three of the questions addressed in Winston Marsh’s interview with Jurek Leon. Turn up your speakers and click on the link…
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Can you change your voice?

There is one aspect of Bri Williams’ article mentioned in the recent ‘The difference your voice makes’ post that I am not in agreement with. She seems to be suggesting that some aspects of your voice are difficult to change because they are a function of your physiological make-up like height and length of your…
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The difference your voice makes

People judge us not only by how we look, but how we sound. In an article on the influence our voice can make on people’s receptiveness to what we say, Behavioural Economist Bri Williams makes some fascinating points. This includes reporting on studies confirming that people often judge the health, attractiveness, warmth and competence of…
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