Category Archives: Jurek’s Blog

Customer Tips for Coffee Shops

Back in 2012 I prepared two e-booklets, ‘Customer Tips for Coffee Shops Volumes One and Two’, each with 21 tips. These booklets have now been refreshed and many of the links with access to information and industry experts have been updated. Here are the links to these FREE updated versions: Customer Tips for Coffee Shops…
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Have you ever asked yourself?

In this blog I like to share meaningful research and expert advice that has application to your business and your life. Here’s a question that has been a conundrum for me. Why is printer ink so incredibly expensive? I turned to an engineer and humourist (who would have thought those two words could appear in…
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Dancing with the school principal

How to influence and persuade others is important in many aspects of life and it’s something we regularly explore in this blog. Here is a wonderful example of doing things differently and engaging with and inspiring others to achieve a far better result. A school Principal in Shanxi, China wanted his students to exercise more…
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Kathleen Buzzacott – A lesson in promoting art

Kathleen Buzzacott, a recent attendee at our Alice Springs workshops, is a renowned aboriginal artist with an ability to get talked about in a way that promotes her business and indigenous art. In 2014 she established Kathleen Buzzacott Art Studio 18 kilometers from Alice Springs in Central Australia, and continues to operate with the assistance…
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Lessons from luxury brands

What can we learn from luxury brands about marketing and customer engagement and apply to our own small business or role? That was what Toby Beckers sought to discover on a Nuffield Farming Scholarship. In his case it was to identify the lessons for small Australian wine producers in a way that could help them…
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Avoiding a negative reaction – Part Two

In the recent Part One post, I included a tip on how to avoid an initial negative reaction to someone’s idea or suggestion when it differs from your own. It came from Paul Hellman’s fascinating book, ‘You’ve got 8 seconds’. Here’s another, this time from UK communication specialist Andy Bounds in his strangely titled book,…
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Seth Godin on resistance to change

There was an outcry when they banned cigarettes from bars in New York. The restaurant owners were certain that disaster was imminent. And there was panic when we began to switch to LED bulbs, with concerned citizens and opportunistic politicians proclaiming that it was the end of civilization as we know it. And when law…
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Avoiding a negative reaction – Part One

Do you find it hard to avoid a negative initial reaction to someone’s idea or suggestion when it differs from yours? If so, you are not alone. Here’s a wonderful tip to help you with this from Paul Hellman in his fascinating book, You’ve got 8 seconds. Greet an idea the way you’d greet a…
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How to become worth 50% more than you are right now

Earlier this year a Canadian entrepreneur in his 20’s whipped out his smart phone, pointed the video camera at Warren Buffett (who was sitting next to him in the back seat of a car), and asked the billionaire this question: “So, you are talking to people that are 21, 22, just graduating from university. What…
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“I have just witnessed breathtaking leadership”

The witness was an emergency room nurse, Nancy Ortberg, who was finishing up work one evening before heading home. I’ll let her explain: "It was about 10:30 p.m. The room was a mess. I was finishing up my paperwork. The doctor with whom I loved working was debriefing a junior doctor, who had done a…
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