Category Archives: Jurek’s Blog

Smartphones ruin dinner

Bri Williams reports that a study by researchers at the University of British Columbia found that smartphones and restaurants don’t mix. No surprise, you might think – it’s annoying to dine with someone who is constantly playing with their phone. But where this research was different was it looked at the impact on the phone…
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Australia’s longest shortcut

Check out the accompanying photo for a sign with a difference. I took the photo of this billboard from the front of the Great Beyond Visitor Centre in Laverton 360 kms north east of Kalgoorlie. It shows Australia’s longest shortcut through the red centre of the country, over 2,700 kms of mostly gravel road. Although…
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The Canoe Race

You can’t beat a good story with a meaningful lesson to it – that’s a parable. Here’s one about the annual canoe race between Toyota and General Motors shared by my good mate Winston Marsh. The lessons are clear but it’s the additional message at the end that really took me by surprise. Click on…
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Smartphones in the workplace

I love it when I come across research that backs up my view of the world. I am continually amazed that so many people in the workplace feel the need to have their phone beside them at their desk. If it’s not required for work purposes it seems to me that it is a constant…
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Where you ask affects your success

In our language, we tend to associate height with good. Heaven is above us, Hell is somewhere below us. God appears on a mountain, not in a valley or a well. You look up to someone you admire and look down on someone undesirable. How does this influence our customer’s perception of us and what…
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The ‘Face Game’ that builds communication and understanding

Zappos the footwear and clothing internet retailer is famous for its customer service. As CEO and co-founder Tony Hsieh explains in his book, Delivering Happiness – A path to profits, passion and purpose the customer service focus is shaped by their culture. This in turn is driven by their 10 core values. One of these…
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Is it uncomfortable to talk about?

In an earlier post I mentioned that many of our clients feel their product isn’t easy to talk about or stimulate interest in via social media. To demonstrate how you can meet this challenge I shared the example of an Australian company that does this well, selling urns for people and for their pets’ ashes.…
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The Ultimate Australian Fundraising Trip

Tom O’Toole of Beechworth Bakery fame recently undertook an astonishing fundraising trip across Australia in his beloved 1930 A Model Ford. Tom and his best mate Keith were on a mission to raise over $100,000 for the Fiona Elsey Cancer Research Institute. They started out from Australia’s easternmost point at Byron Bay to the westernmost…
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The way you present information matters

Which would you find more frightening: undergoing a major surgical procedure that has a 95 per cent survival rate or one that causes death in one out of 20 patients? If you are like most people, you would find the latter statistic far more worrisome, even though mathematically the two statements are the same. The…
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Make it easy for the customer

On a recent trip to Sydney with my wife Gwen, we stayed in an apartment off Hyde Park. Pleasant surroundings, convenient location, comfortable room but… an unnecesarily frustrating experience each time we used the lift. They had a key tag system that you had to swipe sideways next to the lift buttons. On the first…
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