Category Archives: Jurek’s Blog

Never assume

A young engineer was leaving the office at 5.45 p.m. when he found the CEO standing in front of the shredder with a piece of paper in his hand. “Listen,” said the CEO, “this is a very sensitive and important document, and my secretary is not here. Can you make this thing work?” “Certainly,” said…
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Good design influences behaviour – Part Two

In a recent post I included an example of how good design can encourage recycling. Here are two examples of design being used to improve road safety. This is an area I find fascinating because the standard approach used by government authorities is to increase fines and increase the number of demerit points issued to…
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Understanding what you are selling

Following on from the recent Think Different post, here’s another lesson from Apple. Back in October 2001 Apple first launched the iPod. It's hard to remember how different the world of computing and portable devices was in 2001. There was no Facebook or Twitter, no apps, no iPhone, no Netflix. The world was a very…
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Steve Jobs – Think Different

Prepare to be enlightened and inspired. Here are two video clips for you. The first 1-minute clip honours people who ‘Think Different’. The 7-minute follow up is the story behind the ‘Think Different’ video clip as told by Steve Jobs. While the quality of the video is not great, the quality of the content is…
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Is technology improving the customer experience?

Businesses are missing the mark with their investment in technology to enhance the customer experience according to a survey of 5,000 consumers and 500 marketers across Northern Europe, USA and Australia. More than 60 percent of consumers polled feel that businesses do not do a good job of using their personal preferences to predict their…
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Getting a customer’s perspective – Part Two

In an earlier blog post about Getting a customer’s perspective of your business, Ian Sadler laid out the six reasons why insight6’s UK shoppers love certain retail brands. He has since shared the results of an independent survey of nearly 4,000 people about the customer service they’ve received from UK retailers, and discovered sharp differences…
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Good design influences behaviour

Isn't it amazing how good design can be far more effective than 'persuasive' educational campaigns when it comes to influencing behaviour? Simon te Brinke shared this wonderful example from Norway. Check out the visual and read on. "In Norway you get a small amount of money for recycling bottles/cans. They're often collected by poor people,…
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Stop interrupting yourself!

Here’s a Terrific Time Management Tip from Gihan Perera: “If your phone rings, dings, or vibrates for every e-mail, text message, social media post or app notification, that’s your own fault. Most apps turn on notifications by default, so take back control and turn off these notifications.”
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