Category Archives: Jurek’s Blog

Words to beware of

Do you, like me, find it a challenge in your written communications to avoid email marketing spam words that trigger the blockers of junk mail? In this article, brought to my attention by Winston Marsh, you will find a comprehensive list of the most common phrases and words to exclude from your subject lines and…
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Being suggestive to the elderly

A recent post (at the Retail Insights Blog) titled Would you like snail bait with that? included a case study about the benefits of suggestive selling for your customers… and for your profitability. It concluded with an example of an elderly gentleman in a garden centre who wasn’t given advice about how to help his…
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Never assume

A young engineer was leaving the office at 5.45 p.m. when he found the CEO standing in front of the shredder with a piece of paper in his hand. “Listen,” said the CEO, “this is a very sensitive and important document, and my secretary is not here. Can you make this thing work?” “Certainly,” said…
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Good design influences behaviour – Part Two

In a recent post I included an example of how good design can encourage recycling. Here are two examples of design being used to improve road safety. This is an area I find fascinating because the standard approach used by government authorities is to increase fines and increase the number of demerit points issued to…
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Understanding what you are selling

Following on from the recent Think Different post, here’s another lesson from Apple. Back in October 2001 Apple first launched the iPod. It's hard to remember how different the world of computing and portable devices was in 2001. There was no Facebook or Twitter, no apps, no iPhone, no Netflix. The world was a very…
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Steve Jobs – Think Different

Prepare to be enlightened and inspired. Here are two video clips for you. The first 1-minute clip honours people who ‘Think Different’. The 7-minute follow up is the story behind the ‘Think Different’ video clip as told by Steve Jobs. While the quality of the video is not great, the quality of the content is…
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Is technology improving the customer experience?

Businesses are missing the mark with their investment in technology to enhance the customer experience according to a survey of 5,000 consumers and 500 marketers across Northern Europe, USA and Australia. More than 60 percent of consumers polled feel that businesses do not do a good job of using their personal preferences to predict their…
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Getting a customer’s perspective – Part Two

In an earlier blog post about Getting a customer’s perspective of your business, Ian Sadler laid out the six reasons why insight6’s UK shoppers love certain retail brands. He has since shared the results of an independent survey of nearly 4,000 people about the customer service they’ve received from UK retailers, and discovered sharp differences…
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Good design influences behaviour

Isn't it amazing how good design can be far more effective than 'persuasive' educational campaigns when it comes to influencing behaviour? Simon te Brinke shared this wonderful example from Norway. Check out the visual and read on. "In Norway you get a small amount of money for recycling bottles/cans. They're often collected by poor people,…
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