Here’s a link to a fascinating article by UK based international retail consultant Alan Treadgold on why established big name brands such as Kraft and Heinz are struggling. Many moons ago, when I first knew Alan, he was Director of the Australian Centre for Retail Studies at Monash University. His observations are always worth noting.
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Jurek Leon is a storyteller, speaker and trainer. Subscribe to Jurek's FREE monthly 'Terrific Tips' e-newsletter at http://www.terrifictrading.com/terrific-newsletter/. Alternatively, email firstname.lastname@example.org.