Why wouldn’t a 5-year old want to go to a birthday party with her friends? It doesn’t make sense.
Yet the same thing often happens with our customers. We enthusiastically explain how fantastic our product, service or experience will be for them yet they say, “No thanks”.
This cautionary tale explains why. Take the time to click on and read this marketing lesson from a 5-year old related by her Mum, Kavita Herbert… especially if you like happy endings.