7 Mistakes Retailers Make

Are you making these mistakes in your business?

I have specialised in the world of Retail Sales for over 25 years, and during that time I’ve found that many businesses suffer from these same 7 fundamental mistakes...

  1. You don’t track your average sale per customer or your conversion rate and your team have no idea what your average dollar sale is.
  2. Your salespeople don’t know how to engage browsers in conversation without getting a “Just looking” response.
  3. Training new people takes a back seat as it costs too much to hire an expert to train them and you can’t afford to send them on external training courses. 
  4. Your team want to succeed and be rewarded for their success, but you struggle to be able to give them the ‘on the job’ training that they deserve to take them to the next level.
  5. Many of today’s customers demand a discount or they will shop elsewhere and your salespeople don’t know how to handle this without discounting.
  6. Your sales and customer service people need training, they are all doing it differently, and the sales budgets you set are not being met each month.
  7. You know that when it comes to motivating your customers to buy you are falling short and need the right “tools” to help your staff, each day and each week.
  8. If you are falling short in 4 or more of the areas I’ve just mentioned, its time for your business to take some ACTION. Go to the next page to see how the brand new Retail Selling In-store DIY Training Program can help you get a far better result... or visit www.retailsellingdiytraining.com

This Retail Sales Training Program is a fast and effective way to grow your sales, get your customers coming back for more and build profits. Here are a few reasons to consider this opportunity today:

  • Your customer conversions...this training program will show you how to convert more browsers into buyers, and give you a number of proven steps to making a successful sale.
  • Your average dollar sale...this area is where you can make the most impact, yet it is so easily overlooked by retail businesses. Included in Volume One – The Steps to the Sale you will find tips on how to approach customers; questioning techniques; handling objections; selling benefits; closing the sale and much more.
  • Your telephone techniques...Volume Two includes ‘dealing with price shoppers over the phone’. Just learning this one technique will drive your sales upwards and pay for your total investment!
  • Proven techniques...over 3,000 businesses read or listen to our specialised sales and customer service advice every month. You have nothing to lose and potentially a lot to gain by using our GUARANTEED effective training material.
  • With the Retail Selling Complete Do-It-Yourself Training Programme your team will be involved right from the start. It’s a complete in-store training program that allows ALL your team to be involved in a number of key retail sales training initiatives.

As you can imagine there’s a lot of detail in every one of the Training Modules...so visit www.retailsellingdiytraining.com today to learn more about this proven training program or take up the offer to invest in it now. Go on, what are you waiting for? It is guaranteed!

Every module has activities that tailor this program to the needs of your retail business and your team of people.

You know that training your people will pay off... you also know it makes sense... and once you visit our website at www.retailsellingdiytraining.com you will see how easy and cost effective the program is to own and use. As Nike says, ‘JUST DO IT’. After all, you can’t lose. It’s fully guaranteed.

Jurek Leon is a storyteller, trainer and coach who presents courses and addresses seminars on word of mouth marketing, motivation, customer focussed selling and managing the customer experience. Subscribe to Jurek's FREE monthly ‘Terrific Tips’ e-newsletter at www.terrifictrading.com. Alternatively, email info@terrifictrading.com.

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Jurek Leon is a storyteller, speaker and trainer. Subscribe to Jurek's FREE monthly 'Terrific Tips' e-newsletter at http://www.terrifictrading.com/terrific-newsletter/. Alternatively, email info@terrifictrading.com.