I've invested thousands of dollars over the last 20 years in Australian direct marketing specialist, Chris Newton's books, manuals, subscription newsletters and seminars. I love his 'me to you' writing style, his ability to relate to the small business market and his practical, down-to-earth case studies and examples.
He and Winston Marsh are the two Australian marketing specialists who haven't forsaken the small business market to cater for the far more lucrative big end of town. And both of them share easy to relate to information that their American counterparts such as Jay Abraham and Dan Kennedy charge massive $$$$ for.
Chris is now releasing some of his wisdom and experience in easy to understand and apply in-expensive home study e-kits.
If you want to learn how to write and design your own ads, brochures, sales letters, direct mail, flyers and sales presentations, this new e-book learning program is a must.
At 85 pages, it's not too long and is jam-packed with tips, techniques and case studies and the all important reasoning behind the steps he takes to get results. Any one of these examples could be all it takes to turn your thinking on its head, and give you the key to producing a dramatic increase in your new enquiries and sales. At $74, this program is an absolute bargain.
One case study, for example, is an ad he wrote that sold a hobby farm. In fact, the ad didn't just 'sell' the property, it literally created a traffic jam the morning the advert appeared. Scores of people turned up, some before 8am, wanting to buy this hobby farm, in a market the local agents insisted was 'dead'. They'd had it listed for 2 years without a sale.
Chris doesn't just tell you about each mini case study. He takes you inside it, so you can learn exactly how even subtle changes to your own marketing pieces can produce hundreds of percent increases in response.
There's the full side-by-side comparison of an advert for a florist. The client had created their original ad, which had failed. They came to Chris to create a new one. And it produced a 40 TIMES increase in sales immediately. But do you know what? If you checked out the two adverts side-by-side in front of you, you'd probably pick the ad that failed! Most people do. But not when you understand WHY the new one worked.
As Chris says, this is REAL, it isn't theory. You can get theory in a textbook. These examples are practical cases from his personal files, methodically dissected and laid bare to teach you, so you can make your own marketing pieces work and your promotional dollars get you a successful return again, and again and again.
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