12 Tips on how to present effectively at trade shows

How do you maximise the opportunities when exhibiting at trade shows, expos and industry events?

It’s a question I am often asked and it’s understandable. There is usually a huge cost in booking your space, setting up your stand and having people in attendance throughout the event. So you want to maximise your investment and capitalise on every opportunity.

To assist a tourism client exhibiting at a major travel show recently, I looked out 12 tips I shared with the exhibitors at an Institute of Chartered Accountants career evening a while back.

I’ve updated and adapted this slightly to suit a broader exhibiting audience such as the travel show exhibitor I mentioned. At the end you will find an additional tip that you need to be alert to for trade shows and industry events that you are involved in.

Click on 12 Terrific Tips on How to Present Your Organisation Effectively at Trade Shows to download a copy.

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Jurek Leon is a storyteller, speaker and trainer. Subscribe to Jurek's FREE monthly 'Terrific Tips' e-newsletter at http://www.terrifictrading.com/terrific-newsletter/. Alternatively, email info@terrifictrading.com.